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| The air can heat pump water heater market: shuffling has not yet started |
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In 2009, the air can heat pump water heater, with total shipments, estimated at 15 billion yuan, compared to 2008 achieved a nearly 50% increase.
"Although the recent more enterprises to enter, but the air heat pump water heater can be a prelude to competition in the industry had just began, shuffling has not yet begun." Talking about the air in 2009 to development of heat pump water heater industry, Jiangsu Huayang New Energy Co., Ltd. General Chen Zhiqiang Manager presented this assessment.
And Chen Zhiqiang had the same experience of more than one person, Zhejiang Hangzhou, Hangzhou-Ningbo Xie Yong, general manager of Thermal Energy Technology Co., Ltd. also believes that in 2009 the air can heat pump water heater industry is very busy - there are many new enterprises to enter, and consumers for the industry recognition knowledge has also been a significant degree of improvement in the next competition in the industry will be improved.
The overall growth of the industry
Accept the "electric" reporter interviewed a number of companies have indicated that in 2009 the air to heat pump water heater industry to achieve a more substantial sales growth. Early into the air to heat pump water heater industry, New Energy Co., Ltd. Shandong Kangte Mu Shan Jian, general manager of tin, said: "As of the end of November 2009, we are able to air heat pump water heater has been more than 180 million yuan sales income year is expected to break two hundred million dollars, is now fully booked through the first half of 2010, the market situation was very good. "
A year ago, said a high profile to achieve the annual sales income 5 billion in the United States, and has been largely close to the intended objectives. According to industry analysts, in 2009 the United States of air heat pump water heater sales should have been more than 400 million yuan. America's production and sales are relatively large, on the air to heat pump water heater obvious effect in boosting the industry. According to "electrical" reporter has learned, Gree air to heat pump water heater 2009 annual sales of nearly 100 million yuan.
Chen Zhiqiang, said: "After years of market exploration and technology research and development, 2009 Love Yang air to heat pump water heater sales have reach 7000 million yuan, of which 60% of commercial products, 40% of household products. Overall, the market growth is very fast, especially in a household that in 2009, significantly improve. "
Jiang Su Tianshu Electric Co., a source said in 2009, Tianshu air heat pump water heater is expected to be able to realize sales income of 80 million yuan. Although the 2009 financial crisis, impact on the market is not small, but through continuous efforts and the development of overseas markets, Tianshu also maintained a 120% growth rate.
Guangdong to focus on earlier-than-air heat pump water heater can be produced by enterprises have indicated that in 2009 the market situation is not bad. "Through the efforts of enterprises, and now the air to heat pump water heater market, already has a substantial raise awareness in 2009, we estimate that can be achieved sales income of 80 million yuan." Yick Electrical Appliance Co., Ltd., general manager of Guangdong Province Tang with wall-kui said.
A senior industry believe that in 2009, air heat pump water heater industry to total sales, estimated at 15 billion yuan, compared with 2008, achieved a nearly 50% increase. "This growth rate is not fast, because the original base in fact relatively low, estimated in 2010, the industry will be more rapid development."
Enterprise swarmed into
Xie Yong-led Hangzhou-Nanjing, Hangzhou, Zhejiang Science and Technology Co., Ltd. is a thermal in June 2009 until the establishment of new enterprises, the enterprise has completed prototype of the inspection, certification testing and many other aspects of the work, in November 2009 began marketing, will soon be mass production. "Company's existing two production lines, thirty or forty kinds of products. From the current promotion of the circumstances, the market will be good in 2010, the company plans to achieve sales income 3000 yuan, commercial and home go hand in hand, each half." Xie Yong said.
Hangzhou, Hangzhou-Ningbo Thermal Technology Co., Ltd. is very representative. "Electrical" reporter from different sources to understand that, in Shanghai and neighboring Jiangsu and Zhejiang Hangzhou-Nanjing area there are many similar to this new, into the air to heat pump water heater industry enterprises. The founders of these enterprises or engaged in an earlier heat pump industry, or to observe the air to heat pump water heater industry for a long time. Ott, general manager of Shanghai Electric Appliance Co., Ltd., Yuan Bin, says the same, they have concern about air to heat pump water heater industry for many years, has been carrying out research and development. Recently, Ott received the first batch of overseas orders for the air to heat pump water heater, the current product being manufactured.
An industry veteran told the "electrical" reporter, the air can heat pump water heater industry-wide there are about 500 enterprises are mainly concentrated in Jiangsu, Zhejiang and Guangdong regions surrounding regions, including Jiangsu and Zhejiang with a more than 200 in Guangdong with a 300.
Mr Pescod Refrigeration Equipment Division, Technical Works Minister Shi Yong-kang, air-conditioning companies are basically involved in the air to heat pump water heater industry. "Guangdong area air-conditioning companies are focused on this market, in addition, gas water heaters and electric water heaters are also beginning to be able to do air heat pump water heater. Pescod recently established a special refrigeration equipment division, to refrigerators, washing machines, air heat pump water heater can Sales within this division, the 2010 plan, the business unit sales revenue of 6 billion, is the cooling air heat pump water heater can be the cause of the ministry is very important pages, producing more than 1000 units per month to be able to heat the air water heater. "Shi Yong Kang said.
According to "electrical" reporter has learned, Changhong and Haier have also been concerned about the air to heat pump water heater, there is news that Haier or may choose to patent licensing and the existing air to heat pump water heater manufacturer involved in co-factory way of the industry. Changhong, which had been the formal establishment of heat pump air-conditioning division, after Changhong to do OEM business for a number of heat pump working, so the air can heat pump water heater technology and applications has been a degree of understanding.
Foreign-funded enterprises are also on the air to air heat pump water heater has invested considerable attention. It is reported that starting in August 2009, Daikin air to heat pump water heater market in China. LG and other companies also made it clear that it will be able to launch air heat pump water heater.
From solar energy and conventional electric water heater industry, the information showed that they have spent most of the enterprises to enter this field. 10000, and, and MACRO have made clear that will enter. Very early research and development of the A.O. Smith is expected to launch its own in the near future of air heat pump water heater, and 300L below the main selling household products.
"The Chinese government has made energy efficiency a higher emission reduction targets, as an environmentally friendly products, air heat pump water heater will be able to air-conditioning industry, solar industry, the intersection of the traditional water heater industry, can clearly say that this product is very promising future, but the will be more heated competition in the market is estimated that there is no strong enterprises will eventually withdraw from the market. "Guangdong, a company official said.
Most enterprises into the air to heat pump water heater industry when they started in commercial products, commercial products have been the vanguard of business sales, but the situation has obviously changed: the U.S., and Geli has shifted its focus to high-profile claim to sell household products, and fully Distribution, in which the United States of air heat pump water heater sales, 70% of the lock-in home products; Shi Yong Kang will also say that the blog will focus on the future development of the high domestic air to heat pump water heater products; single built-seok, 2010 Nianxia six months, Shandong Kang Temu will probably speed up a comprehensive promotion and marketing of household products.
Focus on doing household air to heat pump water heater New Energy Co., Ltd. Hangzhou Jinjiang moving steadily in 2009, and achieved impressive results, the company disclosed that a staff member, Jinjiang sales have been a billion dollars. Industry veteran said: "The home air-conditioning companies and businesses involved in heat pump water heater industry, will result in household air to heat pump water heater market, fierce competition. At present the prices of household products has been substantially reduced, the United States of 150L air heat pump water heater can cost less than 4,000 yuan (previous 5,000 yuan or above), the future of popular household products prices will fall for each 3,000 to 4,000 yuan. "
Innovation concern
"2009 was clearly feel the sales of air heat pump water heater can be more easily, some chain hotels, hairdressing institutions and even attracted to come to take the initiative to require the installation of. This situation occurs for two reasons: first, the customer's recognition of the air to heat pump water heater raise the degree of knowledge, and know that the product does energy conservation; second, some parts of the policy has started to air heat pump water heater can be tilted, the local government encourages the use of energy-saving air heat pump water heater can reduce emissions. For example, in Shanxi Jincheng, a number of uses air to heat pump water heater to be the government's energy-saving grants. With such a precedent, the do's other works is very simple. "tin revealed a single building, because local governments have some insight on the air to heat pump water heater have some understanding of energy saving, the domestic parts of the local government has begun to encourage the use of air in public buildings can be heat pump water heater.
According to "electrical" reporter learned that in 2008, Ningbo Municipal Government on local air to heat pump water heater and other energy-saving environmental protection projects, subsidies on more than 45 million yuan. The Guangzhou new energy and renewable energy development plan (2008-2020) will be explicitly included in the heat pump technology. In September 2009, "the Guangzhou Municipal Civil Building Energy Saving Ordinance (amended the draft)" clearly states: "New residential building, the construction units should tenants be able to configure the solar heat pump hot water system or the air." Jiangsu Province, in order to encourage the air to heat pump Water Heater, air, heat pump units can be installed capacity of more than 5000W, you can install a separate meter in the evening you can enjoy the 0.23 yuan / kWh for preferential rates.
"We also look forward to more of the policy of the country." Zhejiang, a company official said, although some local governments have introduced laws and regulations to promote development of the industry, but from the macro level, the air can heat pump water heater has not been as ground-source heat pump as the national of the promotion policy, "In fact, air can heat pump and ground source heat pump water heaters are energy-efficient products, should be equally encouraged, so that enterprises have done the market will be more confidence."
In other countries, thanks to air heat pump water heater can be a variety of policy support, has become the darling of the market. Swedish government announced that by 2011, if used to replace fuel oil and electric heat pump system, the government will reward each 12000-20000 SEK (about 1800 U.S. dollars to 3,000 U.S. dollars); Australia's initiative to purchase air heat pump water heater can be given to consumers Australian dollar subsidy per 1000 (about 25% of total); the United States, energy-saving law, the purchase of solar water heaters, air heat pump water heater and other energy-saving equipment to the residents of the expenditure of 30% arrived in the income tax; French government regulations , from 2006 onwards, the use of renewable energy and certain models of heat pump equipment, power generation systems, and its products can enjoy a 50% tax credit.
"A policy support, coupled with product quality and clearance, overseas market, solar air heat pump water heater can be very good to do, and some foreign companies are also very willing to sell our products locally." Shan Jian-tin, said sales of the export market is Kang Temu one of the main source of growth. Xie Yong revealed that South Korea and the Middle East is currently on the air to heat pump water heaters have a high demand, mainly for space heating or pool heating, therefore, Hang-Ning is actively developing overseas markets.
In Europe, due to 2020 Act (the "EU Climate Change Agreement") through the air to heat pump water heater by the degree of concern has been much higher than other type of water heater. 2020 The bill requires that "EU member states by 2020 to 1990 based on the emission of carbon dioxide emissions cut by 20%, 20% reduction of energy consumption, enabling the utilization of renewable energy sources accounted for 20% of total energy consumption . "It is understood that individual EU countries have even asked after 2013 does not allow the use of electricity or gas to separate the water heater. In other words, electric or gas water heater only as a secondary energy, while the air, or solar water heaters will become the main source of energy - the EU is no doubt this policy of China air heat pump water heater can be the production and played a leading role in research and development, but also It is precisely because such a policy traction, based on the multi-air heat pump water heater can be energy (solar, air energy, electricity, gas can, etc.) the development of water heaters has been the concern of many companies, some firms have already developed products.
In the domestic market, due to air heat pump water heater can be the development of energy efficiency standards are actively promoted, and individual enterprises, said in response to energy-saving policies in the development of frequency conversion air to heat pump water heater, with a view to its energy-saving level "higher level."
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